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ARB Celebrates 40 Years

04/06/2015 09:56PM

This year at ARB, we’re celebrating our 40th anniversary and we have some big plans in store, with a special new project called Off Road Icons.

In 1975, Anthony Ronald Brown created the first ever ARB bull bar in his back shed. At the time, no one could have predicted how significant that project was, nor the 4WD accessories movement he would set into motion.

40 years on and ARB is undoubtedly an off road icon. To celebrate, we’re selecting four of the most iconic 4WDs of the last four decades, restoring them to their former glory and pitting them up against one of Australia’s most iconic 4WD destinations… the Simpson Desert.

To have your say and help us select the four most iconic 4WDs since 1975, visit our Off Road Icons website and tell us in 25 words or less, which vehicle you think deserves a guernsey and why.

One lucky entrant will win a 47L ARB Fridge Freezer, transit bag and wireless fridge monitor valued at over $1500.

Once you’ve submitted your entry, keep an eye on the web page and our social media channels for tonnes of updates regarding the final vehicle selection, restoration progress and trip preparation.